For those who claim that there is no cancel culture, read this:
Cast your mind back 25 years. Hanson's MMMbop was number one, Titanic topped the box office, and Tony Blair had just been elected PM.
But perhaps more culturally significant than all three of these 90s moments is the first 500 copies of Harry Potter and the Philosopher's Stone being published at the end of June 1997.
It would become the third best-selling novel of all time, establishing JK Rowling as one of the world's most loved and best-selling authors; a towering figure in the arts.
But the prolific author's legacy now seems destined to be defined by the culture war sparked by her position on women's rights and gender.
Rowling thinks, in some circumstances, women and girls should have the right to single-sex spaces - prompting accusations of transphobia, which she denies.
The controversy has rendered the author notably absent from anniversary celebrations - as was the case with the recent TV reunion - decisions widely presumed to be driven by the deepening controversy.
Attempting to separate the art from the artist is now apparently a mission for many invested in ensuring Harry Potter continues to be lucrative.
Sky News was invited to a new Mandrakes and Magical Creatures feature at Warner Brothers Studios this week, and such is the effort to distance the brand from the toxicity of the debate around trans rights, Sky News wasn't allowed by the PR to bring up JK Rowling's name in the interview.
Our reporter was interrupted mid-flow and made to redirect the line of questioning.^
When we asked why, the response on email was "JK Rowling is not connected to Warner or Tom Felton, the team felt it was not relevant to the piece"... Not aside from the fact she created Harry Potter and executive produced the films.
(For the record, PRs don't and shouldn't - for all sorts of reasons not least press freedom - dictate Sky News editorial direction.)
So 25 years on, Harry Potter is as popular and profitable as ever and seems unscathed - apparently, as long as you don't mention she who must not be named.
The notion that JK Rowling can or should be cancelled is bizarre to many, but trans woman Nicci Take, who enjoyed reading and watching Harry Potter with her children, told Sky News she is largely just deeply disappointed by it all.
"I am anti-cancel culture, she should be allowed to say what she thinks," says Nicci Take.
Such is the intensity of the debate, Rowling revealed earlier this year that she's had so many death threats she could wallpaper her house with them after trans activists doxxed her (meaning they published her address and personal information on the internet with malicious intent).
Cancelling people who's opinions we don't like? Nope, never happened.