I've been watching a bit of catch-up TV this afternoon, and every advertisement break featured the Sainsbury's dancing as you cook advertisement. It's been driving me mad. After five viewings of it I'll admit to singing along to the "Yum, yum, yum...." bit, but it soon lost its charms.
Not only that, the people dancing were flicking food all over the place, like it was enormous fun. Very strange given most people will wipe up spills etc, as they cook. Very annoying. A fortune must have been spent on this campaign, given all the food dancing boards in the stores. Some advertising team must imagine they are very clever. It really does irritate after a few viewings.
Now I feel inclined to chop a lettuce, throw a knife into the air and wriggle my bum as I fling myself around the kitchen sprinkling salad leaves all over the floor.
Thank goodness for the fast forward button.