I watched the first one, may have to catch up on the others, although I am finding him rather 'holier than thou' - like a smoker who has given up smoking being almost evangelistic about anyone else who smokes!
What I found strange is that the f word, ie the fat word is an absolute no-no (sharp intake of breath) but the other f word is used everywhere these days.
The other thing that was surprising was that it was assumed that people living in deprived areas could be ft* because they lacked the money to buy fruit and vegetables but when Hugh F-W attempted to sell them fruit and veg at wholesale prices there was little uptake. The local shopkeeper said his sales of fruit and veg had declined considerably over the last 5 years - everyone wanted takeaways.