Is this a genuine advert - it's 2024

Lego seems to have regressed by about 40 years. Very much more gender neutral in the 1980s.

And while yes, an adult can buy this set for either sex, it is the wrong message to be stated for children to read.

I have no idea why this is flagged for girls and should not have been.

The building is part of the LEGO Friends range and called Heartlake City Community Centre.. You can buy it in Asda or John Lewis for £130 and Smyth's for £110:

www.smythstoys.com/uk/en-gb/toys/lego-and-bricks/lego-friends/c/SM06010705

Still Life is a book of postcards featuring Lego designs widely available for under £20.

The Lego online shop is not gendered.

And it is a big deal promoting stereotypes in advertising

Louella I think you've missed the line from Lego which states 'lego sets for girls.'

Anyone can purchase this LEGO for a boy or a girl.

My family are LEGO obsessed and they've introduced new ranges recently perhaps leaning towards females . Its not that big a deal.

LEGO is most certainly not just for children. The price of some kits is eye watering.

Astonishing from LEGO - originating from equality- promoting Scandinavia.

It is very disappointing to see that. Casual sexism has no place today. On a related note, I haven't eaten a Yorkie bar since their advert 'Not for girls.' Not has my daughter.

Playmobil also have a plethora of sickly pink "girl-oriented" sets...it's dementing. It seems that the more gender fluid the authorities say we have to be, the more rigidly gender-stereotyped are the toys which sell!

Forgot the image!