According to the latest government paper governing when foodstuffs can be advertised on tv www.bbc.com/news/articles/cvgrwzx8er9o
Considering many children walk down streets where junk food shops and take aways are ubiquitous and for many are where their parents buy food. Not to mention that children go into supermarkets of all kinds with their parents, who buy most of the food they eat, is banning food adverts from television really going to have any effect on children's eating habits.
I am reminded of the sugar tax. It was intended to reduce the sugar conten tof drinks so that they would be less sweet and peole would gradually begin to prefer foods with less sugar.
What actually happened is that manufacturers replaced the sugar with artificial sweeteners, making the drinks sweeter than ever.
All that will happen this time is that manufacturers will remove fat and sugar rom products, replace them with sweeteners and other ultra processed chemicals that give food a fat feel, and we will e in the ame situation as we are with sugar reduced drinks, foods full of more and more chemical food substitutes, that are also contributors to weight gain.
For more information read any thing written by Chris Tulleken and Tim Spector on UPFs