Iceland Foods committed to transitioning completely to 100% cage-free shell eggs by June 2027, following a revised timeline and pressure from animal welfare groups. The supermarket enforces baseline animal welfare guidelines, including mandatory CCTV in poultry shackling and slaughter areas, and requires all own-label poultry to be pre-stunned.Cage-Free Egg TransitionNew Target: Fully transition to cage-free whole shell eggs by June 2027.Timeline Shift: Pushed back from a previous 2025 goal due to cost-of-living and supply chain factors, leading to a temporary backlash and subsequent reinstatement of the pledge.Barn Egg Rollout: Introduced affordable RSPCA Assured barn egg alternatives across stores to bridge the transition.General Poultry Welfare StandardsSlaughter Compliance: Adheres to the Welfare of Animals at the Time of Killing (WATOK) regulations.CCTV Monitoring: Utilizes monitored CCTV in poultry shackling, stunning, and slaughter areas.Stunning Required: Mandates that all poultry for own-label products are effectively stunned and unconscious prior to processing.