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Coca-Cola and sugar

(337 Posts)
Anya Tue 13-Oct-15 13:48:52

Has anyone been following the investigation by The Times into the full scale of Coca-Cola’s funding of scientists?

It would appear that this funding has been used to influence research, and the extent of this has come to light after the government rejected a tax on sugar sweetened drinks, despite support from Chief Medical Officer Dame Sally Davies, the British Medical Association and TV chef Jamie Oliver.

The drinks firm is said to have links to more than a dozen British scientists, including government health advisers, who counter claims that its drinks contribute to obesity

Coca-Cola is said to have provided support, sponsorship or research funding to a variety of British organizations including UKActive, the British Nutrition Foundation, the University of Hull, Homerton University Hospital, the National Obesity Forum, the British Dietetic Association, Obesity Week 2013 and the UK Association for the Study of Obesity.

Through its trade organizations, Coca-Cola representatives have met government officials and ministers more than 100 times between 2011 and 2014, according to The Times. Coca-Cola is also said to host a parliamentary dinner.

Faculty of Public Health board member Simon Capewell accused Coca-Cola of trying to mold public opinion.

“Coca-Cola is trying to manipulate not just public opinion but policy and political decisions. Its tactics echo those used by the tobacco and alcohol industries, which have also tried to influence the scientific process by funding apparently independent groups. It’s a conflict of interest that flies in the face of good practice,” he said.

New York-based nutrition researcher Marion Nestle warned scientists should not take money from Coca-Cola.

“In my opinion, no scientist should accept funding from Coca-Cola. It’s totally compromising. Period. End of discussion,” said Nestle, a professor of nutrition, food studies and public health.

Quotes taken from The Times

Anya Thu 05-Nov-15 11:55:02

Good, because as an ex-marathon runner I didn't use or need any energy drinks. We'd carb load pre run on other high carb foods such as pasta.

These 'energy' drinks are yet another useless item flogged by companies to the gullible.

Anya Thu 05-Nov-15 11:59:23

Your body is designed to use glycogen stored in muscles as an energy source. When this starts to be depleted (after about 20 minutes) it switches over to accessing fat stores, so 50-50 glycogen and fat use. As you continue running your body starts to use up fat stores more effectively providing water is taken in at regular intervals.

At least this is what we were taught and it must have worked for us.

thatbags Thu 05-Nov-15 12:00:32

I've a friend who was a hill-runner and she used to carb load before a big day too. Sugar's just an even-quicker-to-where-it's-needed carb. That's the only difference between it and pasta.

Having said that, I've never really understood the pre-exercise carb loading thing. Eating a much slower release food before an energetic day would make much more sense to me instinctively.

thatbags Thu 05-Nov-15 12:02:52

DH has talked about that stuff, anya, but he seemed to think it was muscle tissue that got broken down rather than stored fat.
#don'taskmeIhaventaclue

Anya Thu 05-Nov-15 14:31:28

Sugar will enter the bloodstream and be available for immediate use and then be quickly used up. Our fat reserves are there to be burnt to provide energy when carb supplies start to run down. Your DH is wrong I think. The body is not going to break down muscle until it has used up other available energy sources.

That would only happen when there's nothing else left to use. It wouldn't make sense biologically

Anya Thu 05-Nov-15 14:36:39

How the body gets its energy

Anya Thu 05-Nov-15 14:44:15

PS Bags the problem with eating a slow release food before a run is that 1) it would be bulky in the stomach as it will take time to digest and 2) when you are running your body slows down digestion to divert a greater percentage of its resources to lungs, muscles, heart, etc.. - parts of the body which are in greater need during this kind of exertion.

The body can store quick large amounts of glycogen if given the chance which is why runner build up this supply before a long run.

thatbags Thu 05-Nov-15 14:59:00

Thanks, anya, the order of food breakdown of carbs, fats, proteins is what I'd always understood too.

Re the PS, I was wondering about the heavy stomach load. I hate feeling over full and it certainly wouldn't make running (or, more probably in my case, dancing) any easier. Quite the reverse. I might need to eat more the day after a particularly strenuous evening of dance but not before.

One of my nieces is a mountaineering maniac (in the best sense!). When she organised a family hike up Snowdon that I went on, she said she suggested having a small carton of squash or fruit juice in one's pocket that one can sip at intervals during the climb. I found that very useful.

Anya Thu 05-Nov-15 23:03:21

Next time you hike up Snowdon bags come down the Beddgelert path, there's a lovely home-made ice cream parlour there which will help top up your glycogen reserves grin

WilmaKnickersfit Thu 05-Nov-15 23:06:22

Anya we always stop for ice cream there too! grin

Eloethan Fri 06-Nov-15 01:02:59

On The Wright Stuff this morning it was reported that Coca Cola is planning to take their distinctive Coca Cola lorries round various British towns at Christmas and distribute free (small) cans of Coke to children over 12 |(how would they know?). This is portrayed as a generous gesture, meant to contribute to the joyful spirit of Christmas, rather than a marketing ploy.

Yasmin Alabhai-Brown thought it was disgraceful. Richard Madeley thought she was being a "kill joy".

jinglbellsfrocks Fri 06-Nov-15 06:36:30

granjura I will state my views whenever and wherever I wish. I will certainly not ask your opinion Madam.

Bloody cheek.

Let's face it, most of this thread is just going round in circles anyway.

Anya Fri 06-Nov-15 07:04:12

Not so jingl in fact if you kept an open mind you might find you'd learn something.

Anya Fri 06-Nov-15 07:06:10

It's a blatant marketing ploy wrapped up as a kind gesture Eloethan - not a Richard Madeley fan at the best of times I always thought Judy was the brains of that team.

thatbags Fri 06-Nov-15 07:11:34

If it's blatant marketing, and I agree it is, does it matter? We should be teaching our young folk about blatant marketing and how to resist it/combat it.

A bottle of coke was very welcome to me twice in my life: once in Thailand when I'd run out of water, and once in a New York hotel when it's all there was when DH and I needed a rehydrating drink after a loooong flight and delays getting to the hotel. Foul stuff but it has its uses wink.

Anya Fri 06-Nov-15 09:04:44

Apparently flat Coke is great if you've had a 'tummy upset' (euphemism for a word I can never spell) hmm

jinglbellsfrocks Fri 06-Nov-15 11:57:54

Is not agreeing now to be classed as having a "closed mind"? I would have thought it was the opposite. hmm

Bit pathetic there Anya.

jinglbellsfrocks Fri 06-Nov-15 12:02:41

I certainly do not advocate a high intake of sugar by anyone. You are talking to someone who breakfasts on non-sugared wallpaper paste Ready Brek. I just don't see the point of going overboard and becoming obsessive about it. A bit of sugar occasionally will not harm an otherwise healthy individual.

Elegran Fri 06-Nov-15 12:03:43

"Closed minds" are what the hearers have when they won't give up their own opinions in favour of what someone wants them to think.

jinglbellsfrocks Fri 06-Nov-15 12:06:01

You could say that handing out the tiny cans of Coke at Xmas helps to associate it with special occasions, rather than something to be indulged in year round.

And how do you know they do not offer the sugar free version? Which, so long as not drink excessively, is harmless?

Elegran Fri 06-Nov-15 12:11:46

It is very interesting. I remember when someone showed that saturated fat was worse for you than unsaturated fat and keen people at once turned away from fat completely as sheer poison. Now it is carbohydrate that is the number one enemy. Next year it will be protein, or perhaps liquids. It seems that everyone is looking for a magic way to lose weight fast by eliminating some rogue element from their diet.

As far as I can see, the worst thing for weight increase is dieting - those who are always on some restrictive diet or other are the ones who put on most and have to go on another one.

Anya Fri 06-Nov-15 14:02:36

I never used the phrase 'closed mind' that was your interpretation jingl confused

Anya Fri 06-Nov-15 14:07:31

Elegran we're talking specifically about sugar, and sugared drinks in particular, not about carbohydrates in general. And how firms with a vested interest are involved in research.

Elegran Fri 06-Nov-15 14:11:38

Yes, Anya but that has been extended by some posters to include carbohydrates full stop. There is a difference between fast-release carbs and slow-release carbs.

granjura Fri 06-Nov-15 14:53:28

Jingl- just saying again and again that something is 'rubbish' and that you can't be bothered to read (learn) - is not really an 'opinion'- especially if repeated again and again. What is the point?

Discuss, debate, counter, disagree- all fine by me and all I am sure. To have an opinion, especially an informed one- needs indeed an open mind and agree to read evidence- even if to later counter it.

Otherwise it is just 'rubbish' as you so rightly say. And why is it a 'cheek' to give mine? wink