Complaints about the tena lady ad

It's very common with the burden of years to be incontinent. The absurd woman in the ads wearing white tight trousers implies an exaggerated claim for the products, but there is a problem with incontinence that's not easy or even possible to solve.

Are we expected to shout with glee, ‘I just wet my knickers’

It is not "normal" to be incontinent after childbirth. Yes it is "common" but not "normal". And often could have been avoided with better care. And in the unavoidable cases, it should be fixed as a priority!

Untreated incontinence can contribute to pressure sores which have a high mortality rate!

It is not a "little problem"

It affects intimacy, activity, it can cause irreversible kidney damage when women start avoiding fluid intake in order to reduce accidents.

Some of the CAUSES of incontinence should never be considered "acceptable" either e.g. miss managed birth trauma. Overuse of pads in hospitals rather than support with continence etc

I cannot stand this advert. That woman with her blessed boobs and bit of wee. Oh it is just diabolical

Oh I agree it is completely irresponsible. It is not "normal" to be incontinent. Sure, those of us who are DO need good products to use but women do NOT need to "put up with" something that is fixable. It is hard enough getting health providers to take womens health issues seriously without the message being literally broadcast that it is just something that women should accept!

I agree, and yes I understand that a lot of us suffer in silence and the ad tries to convey it can happen to anybody it doesn’t explain that a lot can be done to alleviate the condition and implies that living with it is ok and to be expected.