We had a Lidl open a few years back. It's a bit too far to use regularly, so I drew up a list of non-perishables that I could stock up with on occasional visits, then took the list around Tesco, Sainsbury, and Lidl to compare the prices.
What I found was that Tesco were the cheapest for virtually everything. Sainsbury's were cheaper on a few things, but Lidl were hopeless, alot of the list was unavailable, and what I could find wasn't any cheaper. I couldn't even find a jar of decaff coffee. When Morrison's opened I did the same thing again, with the same result. We also have a small Iceland, but I've never been in.
I think that the people who argue that Lidl are cheaper are not comparing like with like. Of course Lidl will be cheaper if they're compared with Tesco Finest, but if you compare them with Tesco Value they're the same or more.
The main thing that Tesco do to irritate me is that I now have to keep flitting between two branches to buy everything that I used to be able to find all in one branch. I buy bread in Sainsbury's because it's the lowest salt on the market.
Good Morning Wednesday 22nd April 2026

