From the Business Section in the Telegraph just now:
“Bulb has raised more than £60m from investors including DST Global, the high profile fund run by Russian-Israeli billionaire Yuri Milner, and Jam Jar Investments, the venture capital house of the entrepreneurs behind Innocent smoothies.
Even the venerable Financial Times was taken in, naming it top of a list of Europe’s 1,000 fastest-growing companies as recently as March.
But its cheerleaders missed one vital flaw: the Bulb model was built on the company having to reach a certain scale before wholesale energy prices turned against them, crushing its slim margins.
Creating a shiny app and a more modern IT system doesn’t enable any company, however brilliant its idea or well-meaning its intentions, to defy the basic laws of economics. It’s a painful lesson that a generation of tech hopefuls may be taught in the coming months as the economic cycle turns.”