Iceland launches new service to help shoppers claim DWP benefits
Iceland shoppers aged 66 and over can access the service by a free helpline, where they will be put through to advisers from Kinly
celand has launched a free benefits service to help shoppers check and claim financial support that they may be missing out on.
Article continues below
Iceland shoppers aged 66 and over can access the service by calling 0330 053 2617 for free, where they will be put through to advisers from Kinly, a UK benefits support organisation.
The helpline will check which Department for Work and Pensions (DWP) benefits customers may be entitled for, as well as offer support with completing application forms. Shoppers who have used the Benefits Boost service so far have seen an average annual increase of around £5,000.
The supermarket estimates more than 7,500 people will benefit from the campaign, with the potential to unlock over £37million in additional income.
It comes as many older people continue to miss out on benefits and allowances that could help with everyday costs.
Government estimates show that only 62% of those entitled to Pension Credit received it in the last financial year.
For 80% of older people, the application process is the main barrier to them claiming the support they are entitled to.
Richard Walker, Executive Chairman of Iceland Foods, said: “At Iceland, we see every day how hard household budgets are being squeezed, particularly for older customers on fixed incomes.
“What makes this issue so frustrating is that some people may be missing out on support they are already entitled to.
“Benefits Boost is about making it easier for older customers to check, get help with the process, and claim what may already be theirs. This is practical, simple and could make a real difference to people’s lives.
“It has been great to partner with the Rothesay Foundation on this campaign given its commitment to empowering older people in need, with its funding helping thousands of people access vital financial support.”
Benefits Boost is backed by a £1.8million commitment from the Rothesay Foundation.
Tallulah Woods, Campaigns Manager at the Rothesay Foundation, said: “The Rothesay Foundation is dedicated to improving the quality of life for older people in need which is why we’ve committed £1.8 million to this important partnership with Iceland to help as many pensioners as possible claim the crucial state benefits that they are entitled to.
“Too many older people are missing out on financial support that could help them live more securely and independently because they’re struggling to navigate the application process.
"This partnership is designed to make it easier for people to understand what they may be entitled to and get help claiming it.
“The Benefits Boost service is free, confidential and delivered by real experts who will help you through the process in a friendly and practical way.”
Follow Daily Mirror:
www.mirror.co.uk/money/iceland-launches-new-service-help-37245992