Childhood obesity strategy "lite"

Personally I think the thinking here is all wrong . My 3 DGC, girls 10 and 8 and little boy 6 all eat like horses. In fact you can't fill the middle one, she is always hungry. They eat lots and lots of good food. They are all extremely sporty ( football, gymastics, swimming, running, climbing, riding etc) and they don't have a pick of fat between them. They have muscles like little Popeyes !

I rest my case .

Yes of course pbleone the vast lobbying power of the food industry is lurking in the wings.
I don't think the "parents should do better" argument is very helpful. The food industry has at its disposal huge amounts of money to spend on sales and marketing - all designed to manipulate the behaviour of shoppers. It is only the better educated and less stressed parents who are likely to study food labels and work out how much sugar is in a "serving" of yogurt or 100g of cereal. Tried analysing the information on a cereal packet lately?
Meanwhile 10% of all the money that the NHS spends is on diabetes - much of it preventable if we stopped eating vast quantities of refined sugar.
If you have ever read The Road to Wigan Pier you will have been struck by the diet of poor people in the 1930s.
And it is still the case that the poorest children from (on average) the least well-educated families who have the worst diets.

Hard hitting critique from well known medical figure:
www.theguardian.com/healthcare-network/2016/aug/18/governments-response-obesity-diabetes-nhs?CMP=share_btn_tw

We have become rather used to a 'Nanny State' and people need to take more responsibility for their own actions.
However, manufacturers have a responsibility too. One young mother said it was cheaper to buy sweets, cakes, chocolates etc for her children as they were often buy one get one free and fruit and vegetables are not sold like that, but I wonder if she has done a price comparison.

Personally I dislike the 'no added sugar' soft drinks as I would avoid aspartame, but it is quite difficult to buy any drinks without artificial sweeteners nowadays.

I don't think the measures that have been dropped would have persuaded parents who already ignore health/obesity warnings to change their shopping habits, unless prices were increased dramatically, which was never going to happen.

It's very difficult to change people's habits, especially by telling them it's for their own (or their children's) good!

I think that the PM is trying a lighter approach rather than being heavy handed with manufacturers at a time when the country needs to keep it's jobs.
I would like to see parents doing what they should be doing ie.Looking after the welfare of their own children and not buying some of that sweet sugary yukky stuff.

Am I alone in thinking governments can be a bit bought in this country nowadays?

On the plus side, a town about 4o miles from me that used to have a problem with oversizing, is now looking decidedly better in that regard.
I have no idea if the town is a one-off, or if oversizing is on the decrease nationally.