Under Cameron the Dept of Health was toiling away, developing a strategy for reducing childhood obesity, which seems to be steadily rising, fuelled my all those sugary drinks and snacks and exacerbated by the lack of activity in young lives.
Today we have the final version released, with several ideas removed.
Sugar tax on soft drinks will add a few pence per can/bottle.
Encourage food producers to reduce the sugar content of foods. breakfast cereals, yoghurts, biscuits, cakes, confectionery, morning goods (e.g. pastries), puddings, ice cream and sweet spreads.
And some warm words about promoting 60mins exercise per day (50% in school)
The content has been criticised because plans to crack down on special offers on things like cakes and biscuits have been withdrawn and again it is a light touch "lets try and persuade food producers" approach rather than anything more punitive.
Will any of this actually do a thing to encourage parents (particularly those on low incomes) to reduce their children's consumption of pop, sweets, chocolate, cake, biscuits and ice-cream? And is a slight reduction in the sugar in cereals or baked beans going to make a difference?
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