There are two (slightly) separate issues with him. He's a practising Catholic and his social views are anti-abortion and anti-LGBT. There will, of course, be some voters who object to the social liberalism of the other parties and will vote for him on that basis. He exploits the anti 'metropolitan elite' agenda to the full.
Secondly, he was originally a Conservative, who doesn't think that the Conservatives are right-wing enough. He's 'small state', wants to cut benefits and tax for the wealthy. He's against increasing council tax to fund social care and is on record as saying that he wants further privatisation for the NHS. Places like Stoke need regeneration, but UKIP has nothing to say on economic and industrial policy.
Being quizzed by chemist's assistant in Boots.
Another week, another Tory MP sex scandal!
People eating and drinking on the go