I saw this thread yesterday but chose not to respond before reading the article.
I disagree strongly with you JessM. The facts could not be further from your assumption. Her son's death is the biggest thing that has happened to her and, of course, his memory inhabits every aspect of her life. It is inhuman ( and incorrect) to state that she is using him to promote her new business, especially without having read the original article.
I may not agree with her husband, but this does not conflict with being moved by her as a mother and a woman. Equally, this does not mean I will buy her clothes, but I admire her strength and talent.