Lush is one of those rare companies that has a social conscience.
Firms can have 'a social conscience' and behave in an ethical way without behaving in the way that Lush has done, trying to influence young minds against the police in general (if that is indeed the demographic that purchases their products) without telling the whole story and making them suspicious of the police in general if they should ever need their help.
Those officers who behaved in such a way may have been wrong, those who instructed them to do so perhaps did wrong, but they are not representative of the police as a whole.