You are being played. The team which helped Australia’s rightwing coalition unexpectedly win the country’s general election are now here and helping Johnson.
They use on-line posts, not to build their own guy, but to destroy the leaders of other parties and are not to bothered about the truth. Of their facebook posts they said:
We’d make them really basic and deliberately lame because they’d get shares and lift our reach; that made our reach for the harder political messages higher,” an anonymous individual told the Sydney Morning Herald, dubbing the strategy “boomer memes” as the content appealed to older audiences.
Using "Comic Sans" their social media gets laughed at - and talked about. This all comes when our government has said it is still not prepared to regulate online campaigning during the next general election, despite lengthy investigations into the use of Facebook advertising during the 2016 EU referendum.