Everybody seems to have overlooked the Downing Street connection. Killing Kittens isn't a start up company. It started in 2005, organising posh orgies.
Emma Swayle, the founder, previously worked for "Fever Parties", the company owned and founded by Dougie Smith. Smith was previously David Cameron's speechwriter and is the husband of Munira Mirza, who is (along with Dominic Cummings) the top advisor in Downing Street. Mirza was Johnson's deputy for 8 years, when he was Mayor of London. Dougie Smith was appointed to an advisory role in Downing Street a couple of months ago. Swayle also has connections with other influential people.
It would appear that Killing Kittens has applied for (and will probably receive) £170,000 from a fund, which is supposed to be supporting tech start ups in the current Covid-19 crisis. Killing Kittens as a business is already worth £11 million. This is taxpayers' money, which should be going to people much more worthy than Emma Swayle.
I don't really care if posh people want to pay to be swingers at sex parties or to watch porn online (as, apparently, up to 20% of people do). I do care about such businesses receiving taxpayers' money and the possible conflict of interest, given this woman's connections to Downing Street.