Well, of course, everyone is entitled to shop where they like and not buy their swiss rolls in M&S if that's what they decide.
Even if a company was a British icon, and had been good to my family when they worked there, and made fabulous ready meals, if they were contributing to a war and leading to the deaths of children, I'd boycott them. Because that would be the right thing to do.
However boycotting them because of some misplaced idea that they are bolstering Putin's regime, when they are patently not, that's not going to happen.
Still waiting to hear how a third party company operating shops in Russia which don't sell M&S good, is the fault of M&S. But it doesn't seem to matter, does it? Lets just go for the jugular.
Anybody planning on demonstrating outside Subway?