My father always said that the Conservatives were a more honest party than Labour because they 'did what it said on the tin'. He meant that their purpose/aim was to CONSERVE - money, inheritance, property, status, power - for those who had something to conserve and this they did. Whereas Labour who were supposed to represent the working classes and originally did. was from the 60s taken over by intellectual, silver spoon, middle class 'socialists' who had never done a day's hard graft for a minimum (or less) wage.
The candidates they put up locally were all University educated and had since graduating, mainly worked as lecturers, assistants to Labour MPs or as Union executives. They had no experience of ordinary, 'coal face' working, nor had they experienced extreme poverty in their childhoods. Their policies were obviously designed to appeal to and aimed at the 'middle classes' who were much more likely to vote than those struggling, with hardship, low wages, disabilities, unemployment, etc.