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ronib over 80% of the readers of UK newspapers read papers with a right wing agenda. The proprietors are billionaire foreigners or tax exiles. What is in the interests of these people is not the same as what is in the best interests of ordinary people in the UK.
Although it is true that not everyone buys newspapers, each paper is on average read by more than one person. Even those who don't buy them see the headlines on newspaper displays constantly. The propaganda is constantly reinforced by selective reporting and whipping up resentment against "others". The others might be foriegners (Turks in 2016 but currently Albanians), benefit claimants (work-shy scroungers), some mythical liberal elite who look down on you (Remoaners) or refugees (swarms coming in small boats).
The key way the readers are influenced is by constant repitition of lies, half truths and slogans. The readers in turn repeat what they've read and influence at least some of their contacts, in real life and online.
This is reinforced by the broadcast media (not just stations like Fox News in US, but several right wing radio and tv channels here). The BBC has been cowed into affording far too much airtime to the likes of Farage (who appeared on QT 29 times in the run up to the 2016 referendum) and numerous spokesmen for mysteriously funded right-wing "thinktanks", such as those operating from Tufton Street.
The readers may spread these views on social media and this is constantly reinforced by propaganda websites. This is how many voters are steered in one direction, to the extent of voting against their own interests because they are convinced that all their woes are the fault of the "others" and society becomes more and more polarised.
... couldn't have said it better.
If it wasn't for the way the news is often slanted in a paper's interpretation of it, we could probably have avoided having Austerity imposed on us - or at least to the degree that it was.
Why were people so convinced that it was necessary, after the 2008 financial crisis that a situation over which they themselves had little control, had to be paid for by them? They may have taken advantage of a system which allowed them to over-extend themselves financially, but they could only do that because they were encouraged to borrow more than they could afford by a system of 'regulation' that was decided by those in power. They didn't insist that the banks behaved like gambling casinos. And when the gamblers lost through negligence, a complete lack of oversight, and just plain greed - why did people accept that the gamblers would be bailed (not only bailed, but still be awarded bonuses) - why did they accept that they would be the ones to put up the bail money?
Regarding the asylum seekers / immigrants arriving on our shores - do people really believe that if the government were able to stop this tomorrow and magically banish them all from hotels overnight, that they themselves would be any better off, economically? I don't think it would make a blind bit of difference - whatever the cost, any money 'saved' would not be spent on improving the lives of the impoverished by a government that is intent on cutting public spending as an integral part of its ideology.