In what areas does Joules perform poorly?
Joules’ low ethical rating is primarily a result of its ownership by Next Plc, which is implicated in numerous unethical practices. For instance, Joules receives a bottom rating for Human Rights, as Next has been involved in several workers’ rights issues across its supply chain. Due to a high volume of human rights criticisms, Joules also receives a bottom rating for Human Rights+.
Additionally, Joules receives a bottom rating in the Organic category, as it does not have any organic-certified clothing products.
In what areas does Joules perform well?
As Next has a comprehensive CSR Report with targets to improve its record in areas such as raw materials, cotton and carbon emissions, Joules receives a top rating in the Environmental Report criterion. Having a report with clear targets shows the company is committed to improving its environmental record.
Joules also receives a top rating in the Better Cotton Initiative and Ethical Trading Schemes categories, as Next is a member of both the Better Cotton Initiative and the Ethical Trading Initiative.