By buying existing databases from credit companies Reform would be able to build a demographic map of the UK. They could then commission polls to build up a picture of what issues matter most to people from different demographics, and then cross reference the two in order to work out that people living in area X care most about issue Y
The next stage would be to test out dozens of different messages on target audiences to find out which ones hit home most effectively. Advertising and messaging can then be directed very specifically to appeal to the right audience in the right area.“
this is exactly what Cambridge Analytica did during the Brexit referendum. I don;t know who wrote this article for the rapidly losing its credibility Telegraph, but I don't see much condemnation or even concern about this potential manipulation of the electorate.
Good Morning Wednesday 6th May 2026
It’s been a while so I will start us off…….whats for supper and why?



