I only found out about this yesterday
“As U.S. President Donald Trump continues his push to acquire Greenland, there is talk on social media about whether consumers should boycott products made by the cosmetics company Estée Lauder and its affiliate brands in response.
Since Jan. 15, and especially over the weekend of Jan. 17 and Jan. 18, there have been spikes in postings on social media pushing for this new boycott of Estée Lauder, according to Google Trends analytics.
Some of these posts, including on Reddit, X (formerly Twitter) and Bluesky feature users reacting to a report published by The Guardian on Jan. 15 that American businessman Ronald Lauder, the heir to the Estée Lauder company, was an alleged advocate of Trump’s plans during his first term to take over the Danish territory”
U.S.-based Estée Lauder is the flagship brand and parent company of Clinique, MAC Cosmetics, Bobbi Brown, Jo Malone London, Aveda and Tom Ford, among dozens of others