Oreo
😂
Do M&S really understand who makes up their customer base?
I often wonder that.
As yours is an opinion, based I would guess, on no real research I would imagine they know their customer - and who they want as their cusomer - better than we do.
If you mean the typical Marks & Spencer (M&S) customer, there isn't a single "M&S customer". The retailer serves millions of people across clothing, home, beauty, and food. However, M&S has traditionally been associated with:
*Adults aged roughly 35–65+, particularly families and professionals.
*Customers who value quality, reliability, and good value over the lowest price.
*Shoppers with middle to upper-middle incomes.
*People buying everyday clothing, premium groceries, and home products from one trusted retailer.
In recent years, M&S has deliberately broadened its appeal. Through updated fashion ranges, collaborations (such as Jaeger), stronger social media marketing, and third-party brands, it has attracted significantly more younger shoppers, especially those under 35. The company has stated that expanding its appeal to younger customers is a key part of its growth strategy.
(This information was from M & S via ChatGBT.)