Fallingstar
Imaround you would think that voters who support Farage et al would look at what is happening in the US with Trump and rather vote for a stuffed parrot than Reform but there is no accounting for how voters mind’s work or don’t work.
Although Trump and Farage espouse the same politics, I think it's a mistake to lump them together.
Farage is more articulate, more intelligent, more self-aware, more cunning, and isn't given to delivering long, rambling, nonsensical monologues and... as far as I know - doesn't do the toe-curling dad-dancing at the end of any meetings, rallies or conferences.
Also, Farage supporters are not a homogenous group, are they... he has some wealthy (maybe very wealthy though I'm not sure he still has the approval of Musk) backers, and his market-led ideology will also suit some of those voters whose main priority is protecting their wealth/income. Also, in spite of Labour's success in reducing the number of small-boat arrivals in 2026 - this is not felt 'on the streets', especially in deprived areas, so his anti-immigrant stance is a powerful (if fanciful in reality) part of Reform's appeal.
I just don't believe you can dismiss Farage/Reform voters as a group of people who can't think for themselves and need us to do it for them. I'm pretty sure he has his supporters - like Trump - who are well aware of his failings and alleged dodgy-dealings, but will vote for him anyway because he will, or suggests he intends to, protect their interests. In an uncertain world and economic climate, this is a powerful pull.
The 'scapegoat argument' doesn't I believe have much impact on people's thinking - suggesting that Reform will target other groups - well, it already has - doesn't work because possibly no-one sees themselves as part of that group?
I remember some time ago a woman attacking a Tory spokesman on "Question Time", having given the party her support, she discovered that the legitimate benefit she was in receipt of was going to be reduced. She voted for their 'tough-stance' on 'benefit-culture', but, as she said to the spokesman, "I didn't think you meant people like me"...