It should be possible to find a brand that doesn't smell so strongly.
Be careful with using only one brand - you will probably end up with a cat that refuses to eat anything else.
I stopped using pet food, after my neutered tom lost all the top layer of his fur all along both flanks and on his bottom last winter. (His half-sister was quite all right, strangly enough.)
Neither the vet, nor I could find the cause of his loss of fur, but he looked so uncared for and was obviously cold, so it was fortunate that his sister realised his diet was wrong, and took it upon herself to bring him live mice with appropriate instructions!
As I did not want him eating mice in the house, I stopped the wet cat food entirely, giving them raw mince most days, and a tin of tuna in water occasionally. And sometimes boiling the mince lightly.
His fur started growing in again, and he stopped eating dry food as well.
He still hunts, but usually eats the mice outside. So does she.