Jesus said..( well it is on the ‘Religious/spiritual’ thread)...when you give...or do something for someone, do it in secret, or as we would say..don’t make a big song and dance about it, which the world is inclined to do.
God sees what we do, and no one else needs to. Jesus used the word hypocrites, and the Pharisees were an example of them.
I’m not talking about groups like the Salvation Army, who, although do lots of good things...are not advertising it, and the individuals are not recognised.
It’s more the hype around such things as Red Nose Day, Children in need etc. where, whilst good may be the final destination, the journey is all about who’s doing what, and the upping of profiles.