RosieandherMaw
If they are called “Something or other London” it can be a red flag. Beware! S
Or “Something or other Oxford" or “Something or other of anywhere else with an aura of class" beware too.
If you are tempted by photos of attractive well-made clothes on sale by one of these online-only sellers, which are claimed to be of natural fabrics at surprisingly low prices, first look at their return policy. If your order turns out to be of inferior fabric, design or workmanship, or it just doesn't fit, you could end up paying as much as it cost you for its return on a slow boat to China.
Secondly, look at what customers are saying about them on Trustpilot (yes, Trustpilot publish customer reviews on all kinds of things, not just hotels and restaurants) If there are only a couple of reviews, both of them 5-star and glowing, they have just started marketing under that name, probably because they have been rumbled under their previous name, and have bought a fake reference from one of the sites selling good reviews.