Plenty of car parking. It's amazing how many hotels don't make enough provison, and even advertise that they have plenty of it, you then arrive late at night and discover that they have obviously lied. Or that even though you booked, they have still run out and have found you alternative parking ten minutes walk away (Station Hotel in Bath)
Any rooms near lifts or air conditioning units or dumb waiters should be specially soundproofed or sold at cheap rates. Very cheap.
I like lots of pillows to prop me up while I read in bed and another to lay across my lap to prop up my book. So I vote for keeping the cushions, or having several spare pillows in a cupboard.
I stayed in Derby the other weekend at the four star Hallmark Hotel. that was pretty near perfect, bedroom-wise and food-wise. Large comfortable rooms, large comfortable bath plus shower rooms with masses of storage, and what made it for me - a desk for working at, a dressing table with decent lighting and misrror and hairdryer, and a separate table for tea and coffee with all sorts of herbal teas and the most amazing biscuits.
Free wifi
Swimming pool for me and a gym for OH
Hairdresser/beauty salon to repair swimming pool damage
Excellent food, we are foodies
Wines and alcoholic drink that doesn't cost the earth and make you go to the pub round the corner (which several of our friends did)
Decent beers
Large grounds for decent walks, lake a bonus, lots of seats and no noisy roads
I hate restaurants where the tables are either so close that you have to squeeze to get through them, or so far apart that the waiters look as if they could do with roller skates.
Comfortable large bed
Nice views
Thick curtains
No muzak anywhere ever
Maybe live pianist as long as they don't just improvise all night long
Decent surfaces in bathroom for spreading out of all pills and potions
Big towels and enough of them
Free coffee and tea available all day in the lounge, and enough tea and coffee in the bedroom, we always run out.
Breakfast available until at least 11am, after a late night it is awful to haul yourself out of bed after only 6 hours sleep.
All of the hotels I have been to recently have gone for the minimalist look in their reception areas, I don't like it much. I want to be able to browse through brochures, pick up a map and have something to look at other than a vast empty expanse of brown laminate.
Adequate amounts of loos on the ground floor. Big fail for the last hotel.
And lastly - you should NOT be able to hear either the loo being used or your neighbours having sex in the next room (somewhere in Yorkshire)
Not that I'm fussy or anything.