The Boat Race was a big deal when there were far fewer events for people to go to. Nowadays there is just so much else on from sport to concerts to demonstrations to go to that iterest is dissipated.
When I was a child events like the Boat Race, Football Cup Final, Derby, Grand National were all huge events that shut the country down to listen or watch them. Now even the Grand National, big event though it still is, takes up far less media space than it used to.
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