Ow!

I'm not going to be very helpful as I have found that if they start out hurting your feet, they will continue to do so. I would wait until your feet have totally healed up from their blisters etc and then try putting plasters on before you try the trainers again, and just wear them for a short time and see what happens. With ordinary shoes you can sometimes get something to stick on the back of the shoe itself, but with trainers it is more difficult.

I recently got a new pair from Hotter and have to say they are absolutely brilliant - walked 380 miles in them so far with no problems.

I can remember my Dad hammering the backs of new shoes if they rubbed to soften the leather, that worked.
Could you wear two pairs of socks with them while you break them in, even pop socks would do. The theory being the socks will rub against each other and not your heel.
Check to see if your toenails need clipping as that can make a difference.
If none of that works I'm sorry I don't know.

Oh I didn't know the two pairs of socks thing but I will definitely try it. Not sure about the toenails as that part is comfortable it's just the back of the heel that is rubbing.

Replace them with a pair that are comfortable. Presumably that was the main attraction of the first pair you possessed.

Wearing uncomfortable shoes, especially leisure shoes, just because you like the style is madness.

But Monica they are the same style as the last ones which I wore into the ground. As I say I don't remember whether they were bad at first as they lasted years. When I tried the new ones on in the shop they were very compfortable. It's only as I have worn them for a few hours at a time that the back has started to rub. I don't want to stop wearing them because they were expensive so I want to at least try to solve the problem - but the last ones were fine and they were the same brand and virtually identical

Consider what you are wearing inside them (the two socks thing might help?) personally I use the sock type things that don't show, if that makes sense?

Or try putting Vaseline on your heels when you wear the trainers?

Try putting something under your heel to raise it up a little - a gel or foam insole maybe - so the back of the trainer is making contact with a different part of your heel. This has worked for me in the past.
Good Luck!

You bought the first pair a long time ago. Despite the new ones being the same style I bet the manufacturer will have made minor changes to the dimensions, materials, method of manufacture so that although the shoes LOOK the same,they aren't. Bear in mind also that in that time your feet may have changed, widened slightly, even that fraction longer. Your previous shoes being old and worn when this happened adjusted easily. These are new and stiff, possibly made from stiffer materials may not be so amenable.

Monica

DanniRae I will definitely try that

phoenix I started off with the things you mentioned but that left my heel exposed which I suspect started the whole thing off. Also I haven't found any that cover the top of your foot but don't show elsewhere and so where the laces are was rubbing a little. Since then I have worn regular socks to no avail - perhaps the damage was already done. I will try the vaseline and the two pairs of socks though. Blister plasters don't seem to be doing much good though. Only one foot is bad the other is ok if not particularly comfortable in that same place

I am a great fan of 1000 mile socks, which guarantee no blisters!. They are double layered so have a similar action to the 2 pairs suggestion. They do many styles for walking, running and wearing with trainers.
www.ebay.co.uk/itm/1000-Mile-Double-Layer-Trainer-Liner-Ladies-Running-Socks-White-/361431009600?var=&hash=item5426f78940:m:mD8QLTyg5Z7DTxLaE1DFBFA

I like the look for these very much and will definitely get a pair. I am not sure about them with these shoes though as the not showing socks are best with them

Sometimes you are better padding up your heel with thick plasters, not at the blisters but close to either side of them. That puts a bit of space between the rubbed part and the shoe and stops it getting more rubbed.

As with anything else that you buy if your shoes are, "not fit for purpose", and they obviously are not since they damage your feet, take them back and ask for a replacement. They may be faulty, so try another pair. Don't be fobbed off by the retailer, the sale of goods act is on your side.
www.thisismoney.co.uk/money/bills/article-1585686/Consumer-rights.html

M&S do some trainer socks which have extra padded bits on the heel and underneath, there must be other makes available.
I'm sure they do them in white as well as I have some white ones bought not long ago.
www.marksandspencer.com/2-pair-pack-cotton-rich-blister-resist-sports-socks/p/p60105860?image=SD_02_T60_0089_T4_X_EC_90&color=GREYMIX&prevPage=plp&pdpredirect

You can buy blister plasters as well which could help.

I always find trainers very difficult to wear, the best ones were a pair of DD's which she left at home until they fell to bits!

and hitting the inside of the heels with a wooden mallet could help, I've done that before now!

Buy a pair of wooden shoe stretchers from eBay. leave them for 24 hours being stretched . That should make them comfortable. You may have developed slight bunions which change your foot shape.

My grandmother always insisted her shoes should be size 3.5 although what size her feet actually were was a different matter.
She would buy her new shoes and immediately find 2 baking potatoes which she would insert( ie force into), well- scrubbed and still damp into the shoes.
She swears that it always worked and as she was still leaping up the stairs 2 steps at a time at age 80. maybe it did

Boots do a Blister stick which you can rub onto your feet before wearing the shoes. It works, but you'll have to wait till your blisters have healed.
I also read the other day, that you should rub a bar of soap onto the shoes where they rub against your skin and leave it overnight before wearing the shoes.
Blister plasters work too, especially if you have bunions.

I've just found an old article from Nordic Walking which recommended Stride Out Foot oil. It is currently out of stock on their site but if you Google it, you can find it at Amazon and other retailers.
Good luck

I was once told to rub soap on the inside of the shoe heel - that was years ago, probably before they had things like 1000 mile socks and other stuff, but it worked for me!

Put on a pair of really thick socks and then use a hair dryer on the bits that feel tight - keep trainers on till they have cooled and they should then have stretched a bit in the places you need them to. Repeat as necessary.

I would leave them off for a while to your feet are better. Stuff them with some newspaper or some old socks.