I don't use a hairdryer and hadn't looked at the price of any hair related equipment for maybe 30 years, then my hairdresser recommended I use a hair straightener. I did, finally, find some for £20, but most of them were £50 and more - for 2 cheap heating elements and a bit of cable in a plastic case.
All the other hair equipment was equally ludicrously expensive, for a bit of kit that is absolutely basic. A heating element, a fan and some cable - £2-3 of parts, the packaging probably costs more, and then sold for £80!