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Style & beauty

M and S axe it’s Classic Range !

(116 Posts)
NanKate Sun 10-Nov-19 15:53:48

I was disappointed to read today that M and S we’re stopping their Classic range of clothes aimed at women 55 or over. I often by jackets and tops from that range and jazz them up with scarves and jewellery.

M and S say they want to appeal to a broader range of shoppers ! Oh yes by reducing the number of ranges such as Limited, Portfolio and Indigo. ???

I wonder if they ever ask older S shoppers what they want. From my experience younger shoppers wouldn’t be seen dead in M and S, other than in the Food Hall.

Callistemon Thu 14-Nov-19 10:10:04

I don't want M&S to be on the way out - I want it to buck up

jo1book Thu 14-Nov-19 10:29:37

I'm 76! But like trendy clothes and just love on-line shopping as I am finding trekking the shops impossible. These days you can get free delivery and returns, so very easy. I like to try on in my own bedroom and not a changing room. I do not want the advise of a salesperson as I have been "in the trade" and know what to look for and what I want.
Interesting, so many young people do not know their fabrics. My DGD looks blank when I talk about silk, merino, lambswool etc.. and thinks I am barmy to carefully wash clothes. No wonder that Manufacturers make stuff in cheap machine washable fabrics.

jo1book Thu 14-Nov-19 10:59:06

My message to the M&S Management would be to shrink. Get rid of the massive floor space; make it smaller; reduce ranges and try to improve quality. We already have the food only shops; maybe a M&S Style shop for clothes would work? Quite a challenge but I think the online business is doing ok; they certainly have a very good website. They just need to acknowledge a shrinking, ageing customer base who I think would like the "small shop" idea.

habe M&S food

Alexa Thu 14-Nov-19 11:21:03

One main reason I still go to M and S is I do nearly all my shopping online and M and S website is the best by far.

Alexa Thu 14-Nov-19 11:29:59

In view of older women's favouring online for reasons of comfort and convenience perhaps M and S could have a travelling shop with ice cream tune to announce its arrival in the street after notices on TV as to when and where the M and S van would be in your local area.

This would be very local indeed sort of at the top of your street, but would be for inspecting the goods not trying them on. Well maybe they could actually sell full brief knickers, and such that would not take up a lot of space.

I wish I could still buy pretty printed cotton hankies.

M0nica Thu 14-Nov-19 16:26:36

Just google 'pretty printed cotton handkerchieves' Alexa. There are plenty about.

KnittyNannie Thu 14-Nov-19 16:34:53

When the Per Una range first came out, George Davies (ex George at Asda) was responsible for it. That range included some beautiful designs. When I look at Per Una now the clothes are so ordinary. I haven’t bought from M & S for years, apart from underwear - and they now seem to have discontinued my favourites. I give up!

Deedaa Thu 14-Nov-19 16:50:48

I am 73 and always found the Classic and Portfolio ranges much too middle aged. I used to like Indigo and Per Una was good while George Davies was in charge. I recently bought a real good denim jacket and some chunky plastic jewellery but nothing else.

Callistemon Thu 14-Nov-19 20:36:10

jolbrook apologies I thought you must be younger than me!

I think that Per Una was introduced to attract younger customers eg young mums, but it seemed to attract mainly older women which put off younger customers.

Callistemon Thu 14-Nov-19 20:37:31

We don't even get icecream vans here

HannahLoisLuke Thu 14-Nov-19 22:59:09

I'm not a frequent clothes shopper in M&S but I have recently found the best pair of jeans ever in there.
They are slim fit, not skinny but not wide leg either. They're stretchy, fit perfectly and are fair trade too. Problem is they're only available in a dark charcoal which is lovely but I'd like another pair in a dark indigo and that isn't available.

M0nica Fri 15-Nov-19 18:01:54

Just proves how c**p their stock control is. I have been looking for just such jeans in just that colour in M&S and found nothing. I ende up buying dark blue fine cords, size 12,regular length and the legs are too short. I am 5'2!!

Deedaa Sat 16-Nov-19 20:24:45

Callistemon Per Una was originally aimed at 30+ working women. When I queried this after a few months I was told that "officially" it was for 30+ but actually it was older women who liked it.

Leavesden Wed 27-Nov-19 13:07:21

I used to buy the classic jeans which were comfortable and sat on the waist. The other trousers rather than say sit on waist etc, they are now mid rise, Roma rise which I haven’t a clue what that means, why can’t they make in simple.

Jane10 Wed 27-Nov-19 13:35:18

Hooray! This morning I found an absolutely gorgeous blouse in our local M&S. I don't know what 'range' it's from but it's lovely. My good blouse for the festive season and beyond.