Do you ever pay the full price?

No, I hardly ever pay the full price if the item is something I don't need right now. There are wall to wall sales with some outlets, Crew Clothing for example, often email me with such and such an offer will be ending say Friday, knowing full well some other discount will be starting up almost immediately. I have bought a few things from them with the discount tag at least 25% knowing full well I'd never pay the full price, because it simply isn't worth it. Just one example, but many others my recent purchase of winter ankle boots from Clarks came with a good reduction, I think 25%. Also bought some nice wedge type sandals from Fit Flop for the summer 50% below the normal retail price. I'm happy to buy a season ahead if the price is right, and, if they are what I'm looking for.

Yes I agree the true price is closer to what we are prepared to pay on a price reduction basis. Maybe this is more pertinent to our age demographic.

They're lovely Maw....off to look at Joules sale!!!

I only ever pay full price in places like Primark.

I love Seasalt jeans but will only buy in sale or from eBay. They are no better quality than ones from elsewhere at half the price, but they do fit me better.

Somebody must be paying full price.

They do have a lot of stock to clear.
I find that if I leave an article in my basket I get an email from the company reducing the price.

DH used to work in sales. He would often haggle over a price, even in shops like John Lewis and would get a discount. I never realised you could do that!

Totally agree with you. Think the original prices involve kidology. Well done on your keen she for a bargain. I'm trying hard not to buy anything. It's my constant whim to indulge fancy over need. Succeeding so far but it's a constant struggle. I'm not expecting Winter to end any time soon but encouraged to see slightly lighter evenings are arriving.