I want to be lifted and separated!

Visit Bravissimo for some advice.

I think the first thing you have to do is get yourself measured properly and take advice from the ‘fitter’

www.missmary.co.uk/gb/

Highly recommended with lots of information on fitting etc.

Rigby & Peller if your budget allows, if your budget is smaller Bravissimo.

Having a narrow back and a pair of FFs I prefer side support bras. Some lovely ones on Bravissimo and Belle Lingerie web sites.

I second GG13’s advice . I have been to both and was transformed.

Being particularly flat chested I have no need of such an item..?

Are you sure you're 40B?

A friend thought she was for years and was never happy with her bras - after a trip to Rigby & Peller it turned out she was something like a 36D.

Bravissimo are your friends! They’ll help out via the phone regarding fitting.

Another vote for Bravissimo here. I was wearing a 36C and they measured me as a 32F. Very comfortable bras.

Elomi are from the same people as R&P and Fantasie. Underwires are the way to go.

Good morning. Thank you all for your comments!
I am going to check out Bravissimo. I have never been measured properly in the last 15 years or so. I just go with what fits and that's been ok up to now but I really do want better support under the new clothes I've bought.
I tend to wear non- wired styles as they're very comfortable but I'm guessing underwired would give more support.
My daughter has offered to take me to wherever I choose and I think Bravissimo will be a good place to start. I'll be interested to find out if I am in the correct size as I'm beginning to doubt it now!
I was going to order several styles from online places but I think, overrall, it will be quicker, and obviously more accurate, to visit a specialist store.

Nannytopsy, I see that Elomi bras have excellent reviews.

Another fan of Miss Mary of Sweden here. I prefer underwired which give good separation as well as lift, and strong straps.

Yes, I have just had a look at the link that Kamiso provided and there's plenty of choice there. Thank you both. I've also emailed a (fairly) local independent seller who has been around for many years, though I didn't know about her, and she stocks many brands apparently. I'll catch up with my daughter today with regards to an outing, perhaps to Harrogate which isn't too far away.

Unfortunately I have nothing to lift and separate.

I would be interested to know how you get on starshine. I am also a 40B. Some of the bras for 'bigger ladies' don't offer a 40B. I have a broad back and this is my size.

I have ordered so many bras online and sent them back. I am currently wearing a Triumph underwired bra which is comfy but has quite sheer cups so is only OK under thicker clothes - unless you like the nipple effect - so is going to be no good in summer.

I think underwired is the way to go. I have always worn underwired bras.

I saw an online company called No1Bra which looked quite good. I haven't ordered from them. They claim to have no dig wires, though this has never been a problem for me.

no1bra.com/