Is the Latest KFC Advert Offensive?

Is it gravy then Sf101 I thought it was supposed to be a pond of boiling oil
Some one else thought it was chocolate ???

V3ra

youtu.be/UrfQaMAH0Ss?si=54hbTwl4_dAfdrxO

This was the first part, last year.

What on earth??? Or perhaps WTF would be more apt….
I had thought that perfume ads were by far the daftest/most ludicrous, but will now have to re-think…

Not that I ever buy KFC anyway, I wouldn’t trust the provenance of their chicken.

This takes the biscuit for utter baloney.

Mother is the ad agency. ECD means Executve Creative Director.

However, speaking on the campaign’s release, Mother ECD Martin Rose said: “KFC is an icon. All of our work respects that. It also respects the audience; they understand that logic is parked for 120 seconds as we go deep into the symbolism of total chicken obsession. It’s a playful escape from the world.”

Icon? The symbolism of total chicken obesssion?

The two ads are a mash up of Michael Jackson’s Thriller and any cult film from the 1970s. Hardly original.

I haven’t eaten meat in over 50 years so don’t see the appeal anyway.

I shall have to go away and have a think about potato iconism and the symbolism of the tomato.

Never tried KFC and never want to - UPF and very unhealthy.

I think we need some brocalli ruling the world Silverbrooks or perhaps a mock up fight between Brussels spouts and cauliflower !!!
Mad as a hatter

I think the adverts are an attempt to return to the more artistic and less literal adverts of the past. The two adverts gave work to loads of extras which can't be bad.

Not a fan of this latest one, but quite liked their (MJ) ‘Thriller’ based dancing to the chicken ad.

Yes Indigo I think you are right - and it does tell a sort of story BlueBelle but it's not linear.

I'm vegetarian- like someone else 50 years plus - but I will remember KFC from this advert (probably because I was really surprised it was about chicken!)... if you remember a product then it's done the job.

Remember the Benson & Hedges adverts?
You didn't need to smoke to remember them.

davedye.com/2016/05/02/that-funny-looking-king-size-brand-pt-2-the-surreal-years/

I agree it’s more thought provoking that a family sitting around a table gorging on a big bucket of greasy food.

I now look forward to the people who advertise Flash Speed Mop to come up with something better than a smug bloke, a chequerboard floor and a talking dog. I’d quite like fifty grungy chicken-obsessed zombies to stomp thick mud all over his floor and see how he fixes that!

I like the ads they post at Christmas.

So are they planning on eating him? 🫣

I tried KFC once and didn't like it. Too greasy for me.
I simply don't 'get' the ad.

As we're probably not the target market it would seem that the ad is very successful because it perked our interest in a product that most of us won't buy.

Well, DH and I have just watched both part 1 and part 2, and we didn’t find it at all offensive and thought it was a tad long, teeny bit boring but very weird and clever and we quite liked it! However, we have been know to have the odd bucket, both in this country and when holidaying in America! 😱😱😱

I can never really understand why big brands like KFC, Coke etc bother with expensive advertising I don’t think I’ve ever tried something already in existence because I saw it in an advert!

I do like Xmas ads though!

I think I saw it and switched off (mentally) out of boredom.

I've never been in a KFC and am not like to ever venture in one so it's all gone over the top of my head 🙂

Just watched it on you tube . I thought it was a trailer for a horror film.

Have never had a KFC nor ever will. Not my type of food.

I thought it was rather bizarre. I didn’t click that it was meant to advertise KFC until the very end of it.
I don’t eat KFC anyway, so the advert is wasted on me.

KFC saw a sales slump last year not helped by reneging on the Better Chicken Commitment …

www.theguardian.com/food/2024/nov/23/kfc-drops-pledge-to-stop-using-frankenchickens-in-the-uk

They needed to do something to get attention and this is the result.

I live not far from a drive-thru. It used to be very popular, long queues on Fridays, Saturdays and Sunday midday but I think the rise of Deliveroo and Just Eat offering home delivery from a much wider range of eateries has badly affected its popularity too.

I don’t ever eat KFC or Burger King, or Domino’s or any fast food outlet but I do quite like the KFC ad, it’s a bit out there but memorable, which gets people talking about it.
I think the huge egg is about encouraging families to eat at KFC or buy takeaway for over the Easter holiday.

I’d love you to tell me what story it tells notspagetti
Man walks in woods sees a chicken, man get some sort of clothes come out of the sky, and is joined by many others, they see a big weird egg and pick up original man and plonk him in a pond if gurgling fat to come out all crispy
Please please educate me what story does it tell ??

Silverbrooks

I agree it’s more thought provoking that a family sitting around a table gorging on a big bucket of greasy food.

I now look forward to the people who advertise Flash Speed Mop to come up with something better than a smug bloke, a chequerboard floor and a talking dog. I’d quite like fifty grungy chicken-obsessed zombies to stomp thick mud all over his floor and see how he fixes that!

😂😂😂😂😂

BlueBelle

I’d love you to tell me what story it tells notspagetti
Man walks in woods sees a chicken, man get some sort of clothes come out of the sky, and is joined by many others, they see a big weird egg and pick up original man and plonk him in a pond if gurgling fat to come out all crispy
Please please educate me what story does it tell ??

We become what we eat?

I think the ad is weird . I've never eaten KFC or any fast food outlet food and this has put me off even more ..

It's a reflection of how, because of AI, it is sometimes impossible to tell what is truth and what is illusion. But ultimately BELIEVE (the ad campaign title) that KFC is real.

I've only seen it once BlueBelle but I "read" it as a mystical journey - in a sort of devotion to the magic of chocolate. The egg, I thought was the key thing and the chicken a bit of a "side joke" because of the contrast in sizes.
Now of course I know it's KFC not (say) Cadbury!

Anyway. This is what I think I saw:

A man joins with others - (maybe a cult?) where they are clothed by something otherworldly in similar garnents and where, through self-sacrifice this one man is given to the tribe/cult/group of believers. We see the egg being venerated by placing it on a pedestal and the man giving himself up.

I saw the man become something better - through the dunking in the chocolate lake - being coated and transformed by the chocolate into something truly amazing!

I expected the egg to open and the huge (nutty, honeycomby fudgy) chocolate bar to be lifted into the giant egg by the devotees!

OK. Now I've written that I can finally see why the OP thought it might be offensive as transformation mirrors parts of Christian beliefs around Easter.