Is the Latest KFC Advert Offensive?

KFC saw a sales slump last year not helped by reneging on the Better Chicken Commitment …

www.theguardian.com/food/2024/nov/23/kfc-drops-pledge-to-stop-using-frankenchickens-in-the-uk

They needed to do something to get attention and this is the result.

I live not far from a drive-thru. It used to be very popular, long queues on Fridays, Saturdays and Sunday midday but I think the rise of Deliveroo and Just Eat offering home delivery from a much wider range of eateries has badly affected its popularity too.

I thought it was rather bizarre. I didn’t click that it was meant to advertise KFC until the very end of it.
I don’t eat KFC anyway, so the advert is wasted on me.

Just watched it on you tube . I thought it was a trailer for a horror film.

Have never had a KFC nor ever will. Not my type of food.

I think I saw it and switched off (mentally) out of boredom.

I've never been in a KFC and am not like to ever venture in one so it's all gone over the top of my head 🙂

Well, DH and I have just watched both part 1 and part 2, and we didn’t find it at all offensive and thought it was a tad long, teeny bit boring but very weird and clever and we quite liked it! However, we have been know to have the odd bucket, both in this country and when holidaying in America! 😱😱😱

I can never really understand why big brands like KFC, Coke etc bother with expensive advertising I don’t think I’ve ever tried something already in existence because I saw it in an advert!

I do like Xmas ads though!

As we're probably not the target market it would seem that the ad is very successful because it perked our interest in a product that most of us won't buy.

I tried KFC once and didn't like it. Too greasy for me.
I simply don't 'get' the ad.

So are they planning on eating him? 🫣

I like the ads they post at Christmas.

I agree it’s more thought provoking that a family sitting around a table gorging on a big bucket of greasy food.

I now look forward to the people who advertise Flash Speed Mop to come up with something better than a smug bloke, a chequerboard floor and a talking dog. I’d quite like fifty grungy chicken-obsessed zombies to stomp thick mud all over his floor and see how he fixes that!

Yes Indigo I think you are right - and it does tell a sort of story BlueBelle but it's not linear.

I'm vegetarian- like someone else 50 years plus - but I will remember KFC from this advert (probably because I was really surprised it was about chicken!)... if you remember a product then it's done the job.

Remember the Benson & Hedges adverts?
You didn't need to smoke to remember them.

davedye.com/2016/05/02/that-funny-looking-king-size-brand-pt-2-the-surreal-years/

Not a fan of this latest one, but quite liked their (MJ) ‘Thriller’ based dancing to the chicken ad.

I think the adverts are an attempt to return to the more artistic and less literal adverts of the past. The two adverts gave work to loads of extras which can't be bad.

I think we need some brocalli ruling the world Silverbrooks or perhaps a mock up fight between Brussels spouts and cauliflower !!!
Mad as a hatter

Never tried KFC and never want to - UPF and very unhealthy.

This takes the biscuit for utter baloney.

Mother is the ad agency. ECD means Executve Creative Director.

However, speaking on the campaign’s release, Mother ECD Martin Rose said: “KFC is an icon. All of our work respects that. It also respects the audience; they understand that logic is parked for 120 seconds as we go deep into the symbolism of total chicken obsession. It’s a playful escape from the world.”

Icon? The symbolism of total chicken obesssion?

The two ads are a mash up of Michael Jackson’s Thriller and any cult film from the 1970s. Hardly original.

I haven’t eaten meat in over 50 years so don’t see the appeal anyway.

I shall have to go away and have a think about potato iconism and the symbolism of the tomato.

V3ra

youtu.be/UrfQaMAH0Ss?si=54hbTwl4_dAfdrxO

This was the first part, last year.

What on earth??? Or perhaps WTF would be more apt….
I had thought that perfume ads were by far the daftest/most ludicrous, but will now have to re-think…

Not that I ever buy KFC anyway, I wouldn’t trust the provenance of their chicken.

Is it gravy then Sf101 I thought it was supposed to be a pond of boiling oil
Some one else thought it was chocolate ???

It's aimed at Gen Z but it's surprising how much comment it's generating across generations, positive and negative, and either way gets the brand media attention, so it's worked. It's creative and clever and it's not taking Gen Z for fools.

Maybe the growing trend towards vegetarianism and veganism and away from fast food means using more surreal and convoluted ways of advertising.

I think it's a stupid advert, just like their previous one. I don't eat KFC and this won't make me want to.

Just watched them. I thought they were great entertainment, laughed out loud at the dunk in the gravy.

It took a few viwings before I realised they had turned the 'stiff' person into chicken! Very weird.

I don't patronise KFC so a nice peice of art but not buying...

Thanks for the links, as I hadn’t seen either of them.
Any incomprehensible advert that took so long would have been switched off or provided an opportunity for a loo break so the message would be lost anyway.

Well odd can be good if you know what they are remotely getting at Notspahetti
I love Salvador Dalis work because his oddness tells a story and his way of interpreting his story and once you know the story you can agree or disagree but if you ve no idea what the story is as even you who likes the advert seem clueless what good is it doing Sure we re talking about it but that doesn’t seem to make anyone want to rush down to try a KFC out