I notice that ITV from next January are to reduce Lorraine and Loose Women by 22 weeks a year. Lorraine in particular is to be really cut back, with her show reduced to 30 minutes and Good Morning Britain to end at 9.30 instead of 9.00.
I wonder if these very long running shows are for the axe as Lorraine is 66 now and might be considering retirement, and Loose Women has been losing viewers to better offerings on BBC One. Anyone still watch and enjoy these shows, or do they consider them worn out and in need of replacement?
Good Mooring Thursday 16th July 2026
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