I couldn't consider it a social experiment (I know it's promoted as such) even without the incentive of £100k prize pot. You could call any reality TV a social experiment, but it's not as most have a prize, or simply by being in front of cameras skews behaviour. It's crass and, depending on your humour, hilarious, but it's simply (rather dubious) entertainment not an experiment.
Precious sentimental objects lost.
Survey on British Women's Perspectives on Politics and Social Issues



