Because the TRIC Awards rely entirely on public voting rather than a closed panel of judges, those channels with highly dedicated "fanbase"— like GB News— have a strong advantage in mobilizing their viewers to vote.
I've looked up how they do this and apparently, instead of largely leaving this to the marketing team (which the BBC does) they use their own airtime and newsletters etc to remind their viewers daily to cast their official vote. They remind us multiple times a day across every platform they own.
Presenters also give a "shout-out" to the awards at the start and end of major program segments, during "high-traffic" shows such as GB News Breakfast and during peak evening slots.
They also have one of those ticker strips along the bottom of the screen with the voting website details.
Anyone who subscribes to the newsletter also gets messages with links to the voting website.
And there's a big "stick it to the establishment" vote, encouraged by people doing pieces to camera on X and Instagram etc.
Here's one of Farage explicitly asking the viewer to "send them a message" by clicking the TRIC voting link. It's from a couple of years ago:
youtu.be/00-d3Bf7sz0?is=SOZqes6TeH_Nk6nj
Hat's off to them. They get their supporters out in force.
This is how and why they win.
They are fantastic at pushing the need to vote.
SUICIDE OF MY GRANDCHILD - NO HELP
