No need to force anyone. The obvious thing to do (and I am 100% sure that it will have been done already) is simply to ask people who don't visit why they don't. Then the National Park Authority could decide whether or not to provide whatever is deemed to be lacking, if they are genuinely serious about widening participation.
We are very regular visitors, and have been since I was a child. There is a wide range of visitor attractions, from things like Go Ape, and other outdoor activity centres, lots of petting farms and so on for children, Lake cruises galore, festivals of various types, poetry-themed events, Beatrix Potter exhibitions etc to ancient monuments such as Castlerigg and Long Meg and her Daughters.
It is not all about hiking and camping, although outside of the various towns things might be less accessible than they might be, because of the geography of the place.
If it is more attractive to older people, that is possibly because teenagers and young adults are harder to please. There is a lot for children, and the active of all ages, but (obviously) no beaches or places for younger adults to meet others of their age. My own children loved going when they were small, and enjoy it now, but were a bit reluctant as teens.
Also, like most holidays in the UK is is expensive, unless you want to camp, which is not for everyone (I can think of nothing worse ). For the same money as a week or two in a hotel, a family could go abroad and have activities tailored to different age groups on-site.
Also, public transport in the Lake District is nowhere near as good as it used to be, which could be off-putting for people without cars (perhaps more likely to be younger?). I remember getting season tickets for buses and trains, and going all over the Lakes with them. They are still available, but many of the routes are no longer serviced, making it impossible to get to some of the less popular (and crowded) towns.
I can't believe that there is a serious ongoing effort being made to attract people, as the obvious thing to do if so would be to sort out the transport. Doing so would also cut down on the (often heavy) traffic on the roads, and make it easier for foreign tourists to holiday there, as well as attract a wider range of people from the UK.
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