Yes. "Love" is fine when you know it's used for the population as a whole, but I think you can tell when you are being addressed with endearments simply because you are old. I'm sure it's well meant, although I do doubt the sincerity sometimes.
I have noticed an increase in it with me personally in the last year or two - more wrinkles I suppose. (It does rub it in rather!)
Army horses loose on London streets