I give feedback when I have time as staff are often extremely pleasant and helpful and 'go the extra mile'. However, there is a difference between their helpful attitudes and the intrusive and often overlong feedback forms sent by e-mail where 'customer capture' and free market research seems to be the order of the day. Also, I find it comically overdone when I buy a penny widget from Amazon and I am asked how many stars I will give it and for a comment. Come on people: 'It's a widget. It got here. It works.'
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