Tell me I am not alone in hating the new term ‘Own IT’
Just heard-it again on Breakfast TV.
So for those not in the know,this phrase is applied to every emotion, action, decision we express-
Example: I might say to a friend, I’m going to join a fitness class
The reply in new speak would be along the lines of
wow you go girl:- You Own It.
I want to shout ,No I Own my house , car , clothes whatever not words in a conversation grhhh!
Fed up of poor service from companies.
Am I just being impatient and mean? New PM
Good Morning Friday 24th July 2026
The Devil In The Family: The Fall of Ruby Franke - BBC IPlayer



