I like (if one can actually like an advertisement) the ones that are like mini soaps (not that I watch the soaps, mind). Remember the Nescafé couple? I remember being on tenterhooks wondering if they’d get it together; then the batchelor whose gf moves in with her family and, week by week, we saw them grow and need more and bigger things (‘twas an ad for BT I think). Those ads were more interesting than the modern rubbish, with Gofi (or whatever her name is) making a mess with her pottery, or small child actors pretending to collect water from miles away from home (but no signs of any other children doing the same, oh no, this ones on her own). Drives me batty - and I don’t watch a lot of telly!