I don't mind it, in fact, its something that was used by my generation and still is. I'm north west, so we're routinely called 'love'.
Our 3 year old grandson came downstairs after being put to bed when staying at our house. "Scuse me you guys but I'm trying to sleep and you're all talking loud". We managed to keep straight faces, I said sorry, we'll be quieter, come on now, back to bed. (good try I thought)
I'm mystified that Ms raises such horrors in people. In the US I was addressed routinely as Ms or Ma'am. I don't mind Madam but prefer the French Madame.
Do you still have all your own teeth?