I agree, Chestnut, and would add that I think that there should also be free collections of the sort of things that get fly-tipped (mattresses, fridges etc). Our council charges £40 per large item, which could well be beyond the budget for people on low incomes, and those without cars lose out, as ever. I dare say that nobody wants the local tip at the bottom of their garden, but they are always well out of town, so inaccessible to the car-free, even for smaller items that could be carried.
It's not just for large items - even our bottle bank is too far for the unfit to walk to, and is not on the way to anywhere, so gets no passers by. People have to make a special trip with bags of bottles and other glass, as the council don't have a designated bin or collection for glass.
As regards general littering, I agree that it is unpleasant and anti-social. They should bring back public information films in ad breaks and on social media. I do think that people could be persuaded to see it as unacceptable if they were encouraged to think about it from a young age.