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AIBU

M&S miserable models in adverts / emails

(62 Posts)
Von58 Thu 05-Feb-26 15:13:42

I just sent this email to M&S retail customer services. For other "rebels with a sparks card" -what do you think? Here's the email............
Hello Team
I just had an email to advertise denim - apparently everyone is obsessed with it and it's selling out. It may be useful to know that I'm not tempted to buy denim modelled buy really angry and depressed looking women. The first model photo in the email advert shows a miserable angry looking girl with her legs wide open.
The Outfit Makers photo looks like a woman who looks like she has just had an argument and is sulking.
The green jacket woman also looks angry.
But wait - it's the same model.
These beautiful models with amazing figures should not look like they are in a foul mood and want to kill you.
Please choose happier models that look more like an average woman.
Oh and by the way - yes I'm an older woman but have just bought some nice size 10 straight leg jeans from M&S but this advert would not have tempted me to do so.
I hope this feedback helps a bit.
Could you please let me know that this feedback has been passed on the appropriate team?

Babamaman Sat 07-Feb-26 14:03:09

Makes them look like ‘Olive Oil’ from Poole! But I bet none of the models, advertising agency staff or photographers know who pope or olive oil is!
But if you saw the Olympics opening what weird cloned models in red, white & green suits that didn’t fit! And they were all flat chested?
Miserable must be the new look! Representing the miserable world we live in?

Babamaman Sat 07-Feb-26 14:05:11

I meant Popeye !? Sorry

Quizzer Sat 07-Feb-26 14:09:22

I agree with that the M&S models are miserable. I don’t see that on other sites. M&S have simply got everything wrong in recent years. Poor sizing, boring designs and apparent disregard for popular fashion trends. I used to be a regular customer- not any more.

Jojo1950 Sat 07-Feb-26 14:13:28

Do you think that they are told to look miserable? Representing the times we are living in under this government. I think a lot of the country is feeling pretty unhappy.

lizzypopbottle Sat 07-Feb-26 14:29:41

The spread legs pose always annoys me. I have never seen a woman of any age, in any social or business setting sitting in such a slovenly way. I wouldn't sit like that, even alone, at home! I might sit cross legged on the floor, in certain situations, suitably dressed, but not looking like a tart! If a man sits like those fashion photos, especially on public transport, we roll our eyes and call it man spreading.

Rainnsnow Sat 07-Feb-26 14:50:20

The advertisement has worked you remembered it due to the details. They want to sell products and we are all talking about them, I even looked at the products in depth. Smiling is out grimacing is in .

GrannyGravy13 Sat 07-Feb-26 15:03:25

I disagree, they are following many of the latest trends and colours.

The nearest large M & S store is always busy and well stocked. I have purchased more this winter season from them than previous years.

Greciangirl Sat 07-Feb-26 15:10:36

I also detest models who lounge around so you can’t view the clothes properly.

I agree Mael 13. Very funny and on point.

I’ve also noticed that some models look angry. Yes.
But some look downright ugly.
B

JamesandJon33 Sat 07-Feb-26 15:25:02

Just had an email from M&S to say James Nelson Joyce was back. Not that I knew that he’d gone or where or even who he was. Another non smiler

Basgetti Sat 07-Feb-26 15:26:47

Littleannie

I posted a while ago about models sitting with their legs wide open. Most people who replied didn't think it was a problem. I think it looks terrible, I must be old fashioned.

People complain about men who sit like it on public transport (rightly so).

JamesandJon33 Sat 07-Feb-26 15:31:11

Man spread

downnotout Sat 07-Feb-26 15:41:30

The ones that annoy me are the ones with the models sitting down or lying in scrunched up positions or with arms crossed over their bodies so that it's impossible to see the item they are supposed to be modelling.

GrannyGravy13 Sat 07-Feb-26 15:48:32

downnotout

The ones that annoy me are the ones with the models sitting down or lying in scrunched up positions or with arms crossed over their bodies so that it's impossible to see the item they are supposed to be modelling.

When you go on to the M & S website, if you click on any item you are interested in you will be taken to a page where you can chose your size and put it in your basket, if you want to purchase it.

You can also see the garment from all angles it also gives you the dimensions (length etc)

MT62 Sat 07-Feb-26 16:43:29

Maybe they are miserable due to the horrible clothes they have to model

hamster58 Sat 07-Feb-26 17:12:01

I agree too. Awkward poses and you can’t see the clothes. Whoever sits like that? Not just M&S either, some models in magazines look like they’re aliens as they’re either wearing strange make up combinations or none, so devoid of colour or expression

Oreo Sat 07-Feb-26 17:14:11

Babamaman

I meant Popeye !? Sorry

😂
I was wondering why Poole in Dorset came into the picture.

Oreo Sat 07-Feb-26 17:17:01

GrannyGravy13

I disagree, they are following many of the latest trends and colours.

The nearest large M & S store is always busy and well stocked. I have purchased more this winter season from them than previous years.

Have you?
All I’ve seen are ridiculously short jumpers and cardies in muddy colours and very flimsy cheap materials in other clothes.Haven’t bought anything bar jeans.

Wyllow3 Sat 07-Feb-26 17:30:05

re colour: I brought up this front page immediately: it appears the colour background is determined by the garment, just look, the denims are a blue, the browns (so many more browns this season) have a matching background.

www.marksandspencer.com/aog/home_1

Personally I have no problems with "the wide legged slump" - it's been a thing for so many years since images begun women should sit neatly legs together or nearly together, why shouldn't women slump wide legged?
(or of course in the past if you sit wide legged you must be sexually up for it or something, or at least transgressive, has been the assumption, time it was over?)

Jalyn Sat 07-Feb-26 17:30:25

I am in agreement with GrannyGravy13. I think that M&S has upped its game over the past couple of years and I have made a number of purchases this year, mainly jeans and jumpers. Mostly purchased online and collected instore. I usually order a couple of different sizes of the same item and return what is not needed or doesn't fit/suit me. I don't take much notice of the model's pose or facial expression. If I think it's something I may want, I click on the image and look at the subsequent images. I then read the product details and reviews before buying.

GrannyGravy13 Sat 07-Feb-26 17:30:54

Oreo

GrannyGravy13

I disagree, they are following many of the latest trends and colours.

The nearest large M & S store is always busy and well stocked. I have purchased more this winter season from them than previous years.

Have you?
All I’ve seen are ridiculously short jumpers and cardies in muddy colours and very flimsy cheap materials in other clothes.Haven’t bought anything bar jeans.

I have brought several of the short jumpers, along with a short short sleeved cardigan. I am only 5’2” and they fit me perfectly.

Two pairs of wide legged jeans, shirts, underwear.

GrannyGravy13 Sat 07-Feb-26 17:31:54

Oh and several pairs of gym leggings, tops and sweatshirts

Wyllow3 Sat 07-Feb-26 17:33:38

Ooops, denim no blue background, but people are right about lengths, it would be good to match the excellent variety of trouser lengths M n S do
www.marksandspencer.com/denim-midi-skirt/p/clp23063622#intid=pid_pg1pip48g4r6c1%7Cprodflag_Just%20Arrived

Wyllow3 Sat 07-Feb-26 17:37:11

Jalyn

I am in agreement with GrannyGravy13. I think that M&S has upped its game over the past couple of years and I have made a number of purchases this year, mainly jeans and jumpers. Mostly purchased online and collected instore. I usually order a couple of different sizes of the same item and return what is not needed or doesn't fit/suit me. I don't take much notice of the model's pose or facial expression. If I think it's something I may want, I click on the image and look at the subsequent images. I then read the product details and reviews before buying.

I only do online, collecting them from round the corner or returns, and I also buy 2 sizes often, nip into the next shop to try them on, nip back with the return item.

I also like - very much indeed - that if you come up with a difficult situation, you can still actually talk to them - gasp in person on the phone.

Alison333 Sat 07-Feb-26 17:50:55

I agree, many of the M & S models look miserable and there's some very odd looking poses so you can't actually see the clothes or how they hang.

I've stopped looking at the Zara website because the models really do look half-starved.

Wyllow3 Sat 07-Feb-26 18:30:27

Good news for short or very tall

You can buy some M and S dresses and skirts in petite and long length wise

Example see this page, some 2 lengths, some 3

www.marksandspencer.com/search?searchTerm=petite+dresses&filter=Categories%253DSC_Level_1_1