My Father gave us one of these kits when we were children. I'm 66 now and I was probably about 7 then. He was a sailor and I have no idea where he got it. I have never seen one since until the other day when I saw it on TV. It really is very simple.
Punch needle embroidery is some times called Russian punch needle as it originated in Russia.You work on an embroidery hoop and use a threaded punchneedle to literally punch through the weavers fabric.You keep punching the thread forward which creates a running stich on the top of the fabric and small loops under the fabric. The looped side is the right side of your embroidery that you will display. It's v easy to do and gives great results. You can google punchneedle and get lots of info on it and there are tutourials on youtube.
I have just been on a punch needle embroidery course and had a great time. It's so easy to do and you can create some lovely crafts.I've already finished one project of an angel and have just started a new one today on a winter theme.I'm hopeless at trad sewing but the punch needle technique is easy for me and gives good results.